Mount Vesuvius, Italy (2012)

Australian born, I am a Designer who creates innovative, simple, behaviour shaping solutions that engage individuals, communities and organisations. I currently reside in Malmö, Sweden (last 5 years) and work in Copenhagen, Denmark.

I am skilled in gathering and synthesising insights for understanding individual to collective behaviour, and applying this in the design of solutions across various contexts. I craft tangible, and intangible, solution touchpoints across multi-modal digital, and physical environments. I do all of this by applying methods and approaches from the Human-Centred design focused disciplines of Service and Interaction Design, and the Social Sciences.

In addition, I have several years experience in the Management Consultancy industry equipping me with a balanced mindset that can creatively solve a business-oriented problem. I have worked on numerous engagements in a number of industries including design, retail, logistics, banking & finance, information & communication technologies, event, and education.

I completed my Masters education in Interaction Design at K3, Malmö University (the "digital bauhaus" and home of MEDEA), Sweden.

Recently I have educated Design Thinking methods at Master level and presented at various events. I have a keen interest in using reflective design methods as a source for designing for equality and societal issues.


Business & Service Designer / The Design Practice, Telstra

Helping to transform Telstra into a design-led organisation by embedding the Design process, and tools, across the organisation through education and leading customer-centric projects.


Designer & Design Researcher / "Community-based Innovation Consortium"
Danish Technological Institute / ITU
Copenhagen Area, Denmark

Designer and design researcher on exploratory industry-related projects associated with the Danish Technological Institute's Community-Based Innovation Consortium.

Hands-on heavy involvement in gathering consumer/community insights, synthesising these insights, and envisioning concepts and strategies that explore unique service innovations; pushing the digital and physical service space for niche startups and larger Danish business partners.

▪ Client engagements within a variety of business partners (in events, logistics, health, design, banking & finance).
▪ Constructive design research approach with extensive prototyping on designs that mediate and capture community innovation.
▪ Involved in all aspects of the design process with extensive "design thinking"
workshopping conducting participatory design/co-design sessions with the
organisations and external stakeholders
▪ Involved in the creation of knowledge (in the form of writings, presentations,
conferences, workshops) that distill the work conducted over the course of the
consortium for education purposes for the Danish industry.
Insights discussed and presented at the co-sponsored CBI Community Conference '13
▪ Part of a multi-disciplinary team of researchers, designers, anthropologists,
developers, and strategy professionals.


Beyond my work commitments I have been an active participant in the Copenhagen Service Design community. Recently I facilitated and hosted the first Copehagen Service Design Jam '12, have presented on topics touching on Interaction and Service Design disciplines, and co-organised the Nordic Design Conference - NordiCHI '12.

I course planned and lectured Interaction Design for the Master degree Digital Design and Communication at IT University of Copenhagen. The course equips the students to plan and carry explorative design projects where a clear design problem has not been defined. The course is built on a design project where students in groups implement a design process in practice and uses a variety of theories and methods of idea generation, data collection, data analysis, design and evaluation.

Alongside practical design work the lectures introduce a series of theories and methods to plan explorative design projects and perform user-oriented studies of application contexts.

On completion of the course, students were able to:
▪ plan explorative design projects and perform user-oriented, ethnographic-inspired study of application contexts.
▪ select, combine, apply and compare a number of theories and methods for idea generation, data collection, data analysis, design and evaluation of the relevance of the planning and execution of design projects.
▪ reflect on both theoretical and practical aspects of exploratory design processes.